Kaldi and the goats

The history of coffee begins in the mountains of Ethiopia, in the 9th century, with a shepherd named Kaldi and a flock of hyperactive goats. Something strange was happening: after chewing some red berries, the animals were jumping around as if they had discovered the secret to infinite energy.

Kaldi, with more curiosity than fear, took the fruits to the nearest monastery. But the monks, distrustful and narrow-minded, decided to get rid of them by throwing them into the fire. Mistake. As soon as the beans began to roast, the air filled with an irresistible aroma. They quickly changed their minds. Instead of destroying them, they ground the beans and prepared an infusion.

The result: the first coffee in history. Not just a simple brew, but the beginning of a liquid revolution that would change the world.


Coffee in Yemen

In Yemen, monks discovered that coffee kept them alert during their nightly prayers. Here, the tradition of roasting and grinding coffee beans was born.

Soon, Mokka became the coffee capital, lending its name to the legendary "mokka." From a simple wild fruit, coffee transformed into a coveted commodity. The revolution was already underway.


Coffee in the Ottoman Empire

In the 17th century, coffee was the soul of the Ottoman Empire. Coffeehouses, nicknamed "schools of wisdom," were more than just places to drink coffee: they were centers of debate, from politics to chess.

Sultan Murad IV saw danger in so much conversation and banned coffee. Mistake. People continued to drink it in the shadows, and coffee culture only grew. Silencing coffee was never an option.


Coffee in Europe
"This drink of Satan is so delicious that it would be a sin to leave it only to infidels. Let us baptize it."

—Pope Clement VIII

When coffee arrived in Europe in the 17th century, not everyone welcomed it with open arms. It was the drink of infidels, they said. Until Pope Clement VIII tasted it and blessed it.


Coffee in Paris and London

In Paris, the Café de Foy didn't just serve coffee; it served revolution. It was there that Camille Desmoulins ignited the spark of the French Revolution.

In London, coffeehouses became "penny universities": for a penny, coffee and knowledge. Some of these cafes grew to become giants like Lloyd's of London and the London Stock Exchange.

From forbidden to essential. Coffee was unstoppable.


Coffee in America

During the American War of Independence, coffee transformed from a beverage into a symbol of rebellion. Colonists boycotted British tea and embraced coffee as a declaration of independence.

Coffeehouses were not just for drinking; they were trenches of ideas. Among their tables, revolutionaries like John Adams and Benjamin Franklin conspired against British rule.

Coffee no longer just awakened bodies. It awakened revolutions.

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